2010 FIFA World Cup

May 24, 2010 9:12 pm

Countdown to the World Cup

In less than three weeks, the 2010 FIFA World Cup kicks off. I’ve been looking forward to this event pretty much since the semifinals of the 2006 World Cup when I realized the end was in sight. (I also remember thinking, “I’ll be graduated from college for the next World Cup!” It was the summer before I was to start college. Crazy.)

While the World Cup is undoubtedly the most anticipated sporting event in the world, it doesn’t quite have the same hold over Americans as it does in other more soccer-crazed countries (read: pretty much every other country) where everything and everyone pauses for the competition. I grew up loving the Beautiful Game; my dad was born and raised in Mexico, one of the aforementioned countries where soccer is life. We upgraded our basic cable to Dish just to access extra soccer channels, my younger sister and I played soccer competitively for years, and the only sporting events my family has attended together are soccer games.

This year, though, is the year. Judging from everything I’ve been reading, hearing and seeing about the World Cup — from American sources — I’m convinced this World Cup will be the pivotal one where Americans join the furor and totally lose it for (the real) football. This is the year more Americans than ever before will tune in to be a part of the estimated one billion World Cup viewers. Maybe that’s wishful thinking, but I think it’s realistic to hope this time around more Americans than ever will be aware of how entertaining and exciting the combination of the world’s most popular sport and patriot pride that is the World Cup can be.


Why you should buy the June issue of Vanity Fair, courtesy of Vanity Fair


I’ve included videos and links to some of my favorite pre-coverage of the Cup below. Also, I highly recommend picking up issues of the June GQ, which includes a special section with just about everything you’d ever need and want to know whether you’re a super fan or novice, as well as Vanity Fair. (The latter, especially, if you’re all about the World Cup eye candy. I’m still disappointed the issue doesn’t come with a pullout poster…)

I’ll be in Italy traveling during the majority of the World Cup, and I am excited to experience the event in a soccer-obsessed country. Even if you’re staying stateside, start to get excited. The first match goes down on June 11 between host nation South Africa and Mexico.

  • 2010 FIFA World Cup official site
  • Vanity Fair online coverage of the June issue’s article, plus video from the photo shoot (!)
  • Powerade’s “The Never-Ending Game” video
  • World Cup-inspired artwork
  • Nike’s “Write the Future” video (“Nike Footballads,” love it.)

Karina for TKGO

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